Mallory is the CEO and co-founder of Eirene – a startup reimagining the funeral industry.

Eirene provides a modern approach to funeral arrangements — one that combines compassionate services, with a convenient arrangement process, at a fair price. They leverage technology to provide better experiences to grieving families, and are quickly growing across North America. Prior to Eirene, Mallory spent 5 years at Wealthsimple, as an instrumental part of their founding team. Over five years, she impacted internal and external operations, launched company-wide programs in recruiting, marketing and corporate social responsibility.